Planning: similar ideas

                                                               Similar Ideas

                                         

It is important  to analyse exist music videos from similar genre because it helps us visualise how the music a video within Dance/Club genre  is represented. this gives us the opportunity to understand own chosen genre in more  detail  by knowing what features and factors are gain  response from the audience.  It is also important to see what is already out there and what might inspire us to  come up with ideas we can use for our own  music video and develop an idea can be difficult so  to  have something  to work from or compare to will ensure that the quality of recording within our music. Considering themes such as relationship, love and break ups.

                                                     Content and structure: Leona Lewis

Using  Leona Lewis, because of the narrative and themes of relationship and break ups.

The star representation:

The close up of the artist to portray the intense emotion such as when she is crying.
Close up  of her singing staring into the camera.
Medium shot of Leona Lewis showing that she is in pain, long shot is used when shown new location within the music video.

The location:

The house is where the location of the relationship occurs and both of the characters are shown in the bed, seen most happy as this signifies  the peak of their  love relationship.

Outside: representation in the dark night at the end of the music video. This highlight loneliness being alone.

The use of costume in the music such casual clothing for the both characters are fancy there's not much to emphasis on the style. The plain clothing can which is conventional to the age group of  the target.

Iconography:

The broken glass at the beginning of the music video can portray that there are problems within the relationship showing that both of the characters are unhappy and heartbroken.

The picture lying on the floor outlines the problems within the break up and relationship themes.

The lighting:

The use of low-key lighting  is used when both of the characters are together to imply that the relationship is going downhill and both of them  have no future together anymore. everything is not like it used to be like.

The natural lighting used at the end is shown that she's alone at night.

Editing:

•  The use of editing fit well with beat of the song.
•  Slow paced  used to reflect the pace of  the song and what is being sung about
• Editing gets faster when the problems occur in relationship.

Rihanna feat Eminem love the way you lie (visual style of video)

The music video expresses a negative and stressful vibe and we would like to have a this idea in our video quite similar but shown in a different representation due to the age we are and the activities that we do will be different from our music video. but it will be similar but be shown in a different representation of the characters  within the video however the main star of the video would be the most shown singing the most within the video however the male would be taking his anger out in a couple arguing in a bedroom.With the video it will also be shown n this way due to the editing style as the video will have back to back shots of the couple arguing the male working out in a hobby such as working.The visual style of the video will be shown idea  of the couple arguing in a bedroom. With the video it will also be shown in this way due to the style of editing as the video will have back to back shots of the couple arguing, the male working aggressively and her singing in a room. The visual content will be shown through cinematography of the video being filmed and also the editing of the video. This music video has a massive influence on us when making our own music video this is because our theme is the same/ relationship love and break ups.

 Banks- This is what it feels like (artist)

 The star representation is clearly seen and is easy  to be identified by the audience due to her being the only one in her music video. Her body language and facial expression portrays her attitude as well  as sense of her seriousness of her being he star artist the focus is on her only.

 The star is shown to be lonely and isolated in this music video  she is laying in bed all by herself, The lack of movement reinforces the star representation.

The long shots of the artists are used to show her body language.Also close up are used to capture her  emotions, results in the audience feeling a sense sympathy / empathy towards the audience.