Planning:Artist image

                                                           Artist Image

In my group plan our artist image  in order to ensure we are following the conventions of the genre by making sure that we appealed to our  target audience through the way our artist  is represented.


Genre:

The genre of our music video is dance/club.

The following traits of an artist in our music video will be according to our music video genre. How the artist will be represented:

• The artist will be confident to the lyrics.
• portray the audience as down to earth
• Careless
• The artist will be creative
• Strong

The morals and values:
 

• The moral values of the artist personal appearance
• The moral values of their love and relationship
• Having interest of the opposite sex

Media perception:

• Being respected by the audience.
• The artist is niche
• The artist use social media such as twitter.
• The audience can relate to our artist as our artist likes their appearance.

Relate to theories:

• Goodwin's theory: would include lots of close up of the artists to enhance star image.
• Mulvey's: would consider having lots of medium close up of the artist.
• Popular culture: The artist will portray popular culture by engaging in things such as cool clothing.
• Dyer: The star theory audience and industry- I will show this by  having the artist being muscular good looking.  
• Hebdige: The popular culture that will be similar to the our artist.

 Example of  artist that have influenced my artist representation :

when analysing artists such as Calvin Hariss and David Guetta we could find number of relation from to the actual artist.




Calvin Hariss

Calvin Hariss is well known Dj in club and dance genre. throughout the music video he is associated with conventional  morals and values such as love. working with different artist. As for Calvin Hariss he could be seen as a bit of a bad boy.







David Guetta:



 David Guetta is also well known Dj that worked with many different artist. clearly he is someone that has a good reputation he is well known Dj. due to his sense of humour and he is considered as a respectful he is also considered one of the best Dj.



Costumes

The main theme costume will be quit relaxing and casual wear. The artist will be wearing  a black trouser or  a trainers this is because our artist will show an edge genre of dance and club style.


lighting

The use of low key  and natural lighting would used on the artist this will be used to emphasise on the negative aspect of his relationship.