Research: Analysis of advert conventions

                                                             



A magazine advert is a form  of print medium that is used to sell and market a product. In this case in which we are focusing  music single or album.


purpose:

• A marketing tool that accompanies a singles/ albums release.
• Provide visual information about the artist and the album 
• Shows the key information such as main song where the song is available.
• Creates , adopts or feeds into the representation of the star image.   
• Appeals to the target audience 

Impact :

• To attract the target audience into purchasing the product
• Attracts a wider audience 
• Show key information about the artist 
• The audience can feel a strong relationship with the artist.

Conventions:

• Main image 
• Tittle of the album 
• Artist name 
• Features of the songs such as the song list 
• Audience information
• Key dates 
• Availability  

  

What to identify: 

• Main image
• Star image-Dyers theory 
• Colours
• Sub- Images 
• Typography 
• Layout 
• Artist and label information 

                                                                                                                                                                                       

 

Planning: Questionanire and graphs

                                                              Questionnaire and graphs

The questionnaire is a very important as it allows me to plan what I want to do and what my target audience want in my music video the results from the questionnaire allow me to know the best suited answers to my questionnaire. 

Hello, I’m planning to do my music video based on Etta James ‘At last

Age:  10-14    15-24   25-27 29-30   32+  other

Gender: Male   Female

Occupation: Student  Unemployed  Employed Other

Ethnicity: White British  Black African Asian Other

Do you think star image is the most important in music videos?  

 No  Yes

What conventions do you expect to see in a soul  music video?

Bright colours         Heart broke   Money  fashion



What Themes do you expect from soul  music videos?

Love           Friendship       Break up


What setting would a soul music video be located at?


House     party         concert



What kind of music video do you like?



Narrative          concept based  performance  


Would you prefer a male or female artist?


Female                  Male





Results from my questionnaire:




This graph is showing what the target  audience that most male like this type of music.



This shows that I have to make sure my star image is shown within my music video.

This graphs allows me to know that this what target audience are excepted to see in my music video .

Research:generic convention and analysis digipaks planning

                                                     Generic convention  and analysis



 A digipak is an advertisement that  show the process of  an album. The impact that looks at the artist and finds out further information about the artist.

               



 Conventions:

• Image of the artist

• information that relate to the album

• most relate to the genre of the text  such as the barcode, colour and title.

 The purpose of  a digipak:

• The marketing tool that goes on the Cd

• provides information about the artist and the album

• Different  songs on the album

• Advertisement appeal to the target audience. informing the audience

• Attract a particular target audience

• Creates,  feeds  into the  representation of the star image.

• A product to keep hold of  collectors item.

 Elements of a digipak:

• Image of the artist.

• Artist names and album title.

•  Lists of the song that will appear on the album

• Production company details.

• Barcode

• Parental Advisory

 Analysing two examples that are similar to mine using the following conventions:


Main convention of an album magazine advert

Name of the artist or band


The date of when the album will be released using the album cover image on the advert features.
the rating from  different magazines and newspapers.

Where the album can be purchased from
 A small picture comes with the digipak that comes with the album.


The artist name is written in calculator style font and this is the biggest writing on the cover. so this is clear for whose album is even if the audience ain't familiar with Calvin harris's face.


The bright background colour yellow which will straight away catch the viewers attention.This is a good advertising for the album because its hard to miss so many people will stop and look and read it.



 The background of the advertisement is the same as the actual Cd cover. so the advert and the CD cover will look similar but the advert will have more detail and less image.


The album title is written in a calculator style font which this fits  with the electronics style of the album.




 The image is used is quit artistic there's a lot of levels of contrast making David Guetta stand out more as he stand out the shadow.

The black and white style help the title for the album. 'one love stand out. colour pink is a stereotypical colour to be used in house genre. The font of the album title is like paint. this is quit messy this could suggest that it is n't something like classical music and that it is loud and fun.


The layout of this digipak is kept very simple which leaves the audience wondering what contents could be like as not  much has been given away from the front cover itself allowing the music to speak for it self.


The back page of the digipak is kept simple with the white and pink colour scheme, this is allowing you to focus purely on the track names. the messy theme throughout.