Question 3) What have you learnt from your audience feedback?

                                      What have you learnt from your audience feedback?


In order to gain audiences feedback, as a group we used various research methods to ensure we were appealing to our target audience. This was done at pre- production stage and we also carried further audience feedback session post- production. This was initially to make decisions from the audience feedback and then judge the performance of our production and product before being carrying out through various methods. As a group we had to decide who our target audience was for the genre of dance and club.





The demographics of my target audience are: 


 Age/10-30/


Gender: Unisex


Ethnicity: Diverse



Occupation: E to C1


Hobbies and interests: socialising, relationships





 Why did we created questionnaire and graphs?


creating questionnaire and graphs allowed us to gain audience feedback that was needed, which would result in us meeting the demands and expectation of what the audience demand. A questionnaire is reliable source which is clear to the target audience that would us direct feedback. And also this allowed us to receive feedback and make decisions about our choice of conventions and what we was planning to include. we thought that we would receive relevant feedback from the audience which helped us speed the process.




6) key questions from the questionnaire and feedback we received which helped us make informed decisions:




Closed questions to receive quick feedback on ideas we already had in mind:


1- Is star image important in dance and club genre?


2 -Do you think intertexual references would be suitable for this genre?


 Multiple questions to help us make  the right decisions:


 1- what star image should be  an dance and club? cool, sexy and political

2- What lighting effect would be suitable? High key lighting or low key lighting strobe lighting  flashes.


Open questions to get more detailed feedback from the audience this is to make sure we were following  the right conventions:


1- What type of  characters would you expect to be performing in the music video?

2- Is star image important? yes or no  please state why?


How did this helped me make decisions:

The feedback that we received from various questions has helped me to be aware of the conventions i should include in my music video. The questions helped me identify what keeps the audience satisfied and essential parts of the music video that i need to include. However, some people thought that the narrative was good.



My questionnaire and graphs:

Audience feedback (post-production):

Where did you put your music video?

YouTube is the most commonly used for music video sharing website as well as being internationally popular and its well known by many.All ages can access it which allows a  broad  audience to view our work and judge it which would differ due to the differences within the age or interests.  I felt that putting our product online was the best place for the group to share the video in order to get as many views and comments as soon as possibly could.




Why did you hold a focus group?

The focus group consistency of sixth form students which were part of the target audience. We discussed within the group their opinions and attitudes towards our music video. Each member discussed and made a comment on our music video.


Positive comments:


1-  ''The camera quality was  effective to enhanced the characters appearances''
2 - ''Relevant  high key lighting was used. ''


Critiques comments:

1- ''Star image was not clear ''
2- The lip syncing didn't much with the pace of the song''




The various way of media has helped me in order to promote my music video products this was done in order to to gain feedback from the audience. a lot of people watched my music video, therefore this was determined to our music video was conventional and if  had met the demands of my target audiences. The feedback received for my music video was good feedback.