Planning: Final idea

                                                                     Final idea 

Analysing the three music video choices from our group we came up with a idea of using  'Revolution' by Diplo ft. Faustix , Imanos and Kai. We have decided to use this as this song is current, fast in tempo and belongs to the House genre which we want to represent.


As a group we thought about all our initial ideas, but decided that this song would be most suitable to use and that and this song would be the best choice.




Artist: Diplo feat Faustix, Imanos and Kai.
Song Title : Revolution
Genre: Dance/club 
Audience: will be a mixed gender from 14 to 30 year olds as a large audience likes House music and it is popular amongst the mainstream audience now.
Audience category: C1 - E









We have chosen dance and club genre as this is a popular genre. The fan base are used to this type of music as House music is now mainstream in the charts. We could also relate to the themes  within the genre as the song reflects themes such as love relationship, violence, drugs and struggle. These are the themes that occur in peoples lives which would make the production easier to make as we have good understanding of it and a lot of music videos out there portray this idea.




Our final choice was also determined by our audience feedback , which was done in the from of questionnaire. The outcome of our questionnaire suggested that the theme  should about a broken relationship which this is a everyday lifestyle are  popular within the dance genre and the listeners of genre.


The song was a perfect example of showing a  star image also. The song is done by a male DJ but it will feature a female singer in it too so we can think about the star image of both characters.

Video structure:

This video idea will show all parts of a conventional music video. We will show performance of the artist as she performs the lyrics, then show some narrative as the two characters engage in their arguments and relationship struggles. Because the song is so fast paced and has a lot of beats, we will also so some concept ideas of the gym locations/character working out to show his anger.

Star image:

We will follow Dyer’s theory of ‘Star Image’ so the DJ and female singer appeals to a mainstream audience.

-they will be young and attractive, healthy and fit

-follows popular culture by going to the gym

-dressed in casual clothing to reflect the target audience and genre

Mise en scene:

Location:

-house, bedroom

-gym

Iconography:

-gym equipment

-headphones

-photo frame

Costume:

-casual and fashionable clothing

-sports wear when the guy is at the gym

Lighting and colour: 

-high key and natural to reflect that they are exposed and struggling in love

Body language and facial expressions:

- upset, angry, hurt, confused

-artist will look determined also and attractive

Theory influence:

Goodwin: will follow his 8 characteristics apart from intertextual references. Music to follow editing pace and visual to follow lyrics. Close-ups on star etc.

Mulvey: we don’t want to show the female in a sexual way, but we  will show her looking attractive as she is also the star.

Music video influences





















This music video ' workout'  by lethal bizzle was a music video influence. As in our music video we chose to do music video about people working, want to look fit due to their stress of life. want to do better in life overall. This music video has the same characteristics to what we want to achieve in our music video. which is mainly based on performances and narrative.









This music video  for Leon Lewis 'bleeding of love ' was another music video influence. This music video portrays relationship problems and  the negative energy of  love relationships. anger and  frustration is sign for this music video.

 Leon Lewis is shown, broken and destroyed  in several scenes to show that her love life is not going well and she is left alone in the relationship. This is something that I would use in my music video  relationship between a female and the male characters will be shown.

 My music video would represent my artist as going through relationship problems which leads him to going to the gym to release the stress out by working out. Trying to forget what's going on his life and just focus on him.



The planning has been crucial in point of  my production. Coming  to a final  agreement over what the music video would be consist of especially  looking at music videos that has influenced us enabled me to have a greater understanding of  what our final idea should be like.