Choosing and appealing to target audience.
Its important to identify your target audience so you can make the music video appealing to the target audience the way which the target audience is identify is research which has made me come to my decision in what audience I should target.
Age: My music video will be aimed at the age category of 14 to 30 year olds as this music video which we are making it will mainly appeal to teenagers and adults. therefore this music video would not be suitable for anyone below 14.
Gender: The music video is unisex as the music video focus both male and female.
Race: The music video is appealing to all races because it doesn't appeal to any specific races.
Audience category: The audience category for our music video will be from the category E, C2 this is because our music video appeal to skilled workers , semi workers and unskilled workers also to students unemployed.
Income brackets and status: Our music video will not appeal to the top category therefore the income bracket that our music video will target is from £14,000 to £44,000 where the audience in that income range will be willing to spend their money on the music video.
Hobbies and interest: The hobbies and interests that the audience will have dancing, working out and partying, clubbing and enjoying life this is what we will portray in the music video to make appealing for our audience.
Audience reaction: I would like my audience to respond to my music video in five following ways through.
Audience engagement: I want my audience to interact with my video in whatever way they can because audiences are active.
Audience expectations: I want my audience to have expectations of my artist and genre because the club/dance genre has its own sets of conventions that I will follow.
Audience foreknowledge: There will be a clear indication of the star image in my music video.
Audience identification: I want my audience to relate to my music video has the music is concept is about working out, the audience would want to follow their artist.
Audience placement: I would like my audience to feel as if this music video is specially for them as the music video aimed at people that like working out looking healthy.
I choose this target audience is because people can relate to club music/ dance music as the younger audience like parting therefore they can relate to the music video which makes the audience feel connection to the music video.
Age: My music video will be aimed at the age category of 14 to 30 year olds as this music video which we are making it will mainly appeal to teenagers and adults. therefore this music video would not be suitable for anyone below 14.
Gender: The music video is unisex as the music video focus both male and female.
Race: The music video is appealing to all races because it doesn't appeal to any specific races.
Audience category: The audience category for our music video will be from the category E, C2 this is because our music video appeal to skilled workers , semi workers and unskilled workers also to students unemployed.
Income brackets and status: Our music video will not appeal to the top category therefore the income bracket that our music video will target is from £14,000 to £44,000 where the audience in that income range will be willing to spend their money on the music video.
Hobbies and interest: The hobbies and interests that the audience will have dancing, working out and partying, clubbing and enjoying life this is what we will portray in the music video to make appealing for our audience.
Audience reaction: I would like my audience to respond to my music video in five following ways through.
Audience engagement: I want my audience to interact with my video in whatever way they can because audiences are active.
Audience expectations: I want my audience to have expectations of my artist and genre because the club/dance genre has its own sets of conventions that I will follow.
Audience foreknowledge: There will be a clear indication of the star image in my music video.
Audience identification: I want my audience to relate to my music video has the music is concept is about working out, the audience would want to follow their artist.
Audience placement: I would like my audience to feel as if this music video is specially for them as the music video aimed at people that like working out looking healthy.
I choose this target audience is because people can relate to club music/ dance music as the younger audience like parting therefore they can relate to the music video which makes the audience feel connection to the music video.
Audience for video is identified appropriately and mostly in accurate terms. Audience reactions to the video is good.
ReplyDeleteTo improve;
-what about audience category D as they come between E and C2?
-with income, think about what you will portray in your video and how the content will reflect someone of this bracket