Research: Diverse of music videos

                                                    

                                                                     Diverse music videos

Diverse music videos do not really have to appeal to the mainstream culture or follow mainstream conventions of music video making. They don’t really rely on Goodwin’s theory of music videos either as they appeal to a niche audience. Also niche audiences like to be kept entertained and like to see new ideas constantly. In a diverse music video, the themes are sometimes hard to connect with and the images are sometimes hard to watch, making the audience feel uncomfortable. Some of the genres that are associated with this type of video are dance, electro pop and alternative music.

The two main directors that are renowned for making diverse music videos are Chris Cunningham and Michael Gondry. 

Cunningham music videos:
Aphex- come to daddy

This video was made for the Aphex twins by Chris Cunningham. This video is disturbing video  for audience the concept that his trying to put across in the video will not be understood by the audience that watch this video.For example the characters seem disable and disturbing to at and It's uncomfortable for the audience which makes it hard for them audience to watch.

Aphex twin-



The music video ' Window licker' by the Aphex twins come across as creepy and controversial as the characters in the video have weird faces on which can be disturbing for the audience.

'Bjork  all is full of love ' music won multiple awards including the MTV music video award for breaking through video and this video was also nominated for a grammy  of the best short film music video.This music video was successful and this shows that effort and money still put into for a music video that appeals to limited audience and not being mainstream culture.This video have robots which this can show that the main theme in this music video is about robots having

Known popular culture artists such as Madonna has collaborated with Chris Cunningham. This music video 'Frozen became an international hit and it won the award for the special effects at the MTV music awards.

I personally find Chris Cunningham's videos quite interesting and it actually catches my attention even through at first i didn't understand it.His visuals are original and unique this is interesting.The idea that he doesn't follow popular culture which this allows me to have a different and unique experience while watching his  music videos.


Michel Gondry is a french film director, whose works include being a music video director.He is known for his inventive visual style and mise en scene.Majority of his work is based on music video.


This music video is not clear and doesn't have any narrative only concept, but the images is engaging for the audience.There's a lot of dance movement happening in the video.This is not appealing to the audience. one camera shot is used throughout the music video.

Kylie Minogue ' come into my world'  has unique story line and repetition  which engages the audience.Also the isvideo is not conventional to see in a music video.This gets the audience thinking and makes them be analytical  about the music video.

Daft Punk 'around the world' has an interesting relationship with between images its not clear as it doesn't really have a narrative only concept.and also a star image has not been portrayed as the music video is not based on the artist on the dancers dressed in different characters.

Michel Gondry's work can be confusing as it could take time for the audience to understand the concept of the music video. However the images and visuals are engaging that makes the video attractive.

Popular artist such as Modonna and kylie Minogue would chose to work with producers that makes diverse music videos this is because it gives the artist a sense of being unique.By using a diverse music video this mainly would appeal niche audience.so therefore, artists such as Madonna and kylie would like to give  their image off appealing to a wider audience rather than only mainstream popular culture.This would mean more successful career.

Advantages of diverse music videos:

• They give the artist and intellectual sense..
• Attracts niche audience.
• Allow artist to  reinvent themselves.
• Create a buz , people remember it for longer 
• Memorable video that are individuals.
• 
  

Disadvantages of diverse music videos:

• May not get the platform you want 
• Censorship for certain time.
• More money on editing. 
• limited target audience.
• No relationships with audience.
• Some of the audience may find certain videos too bizarre.

'' Diverse music videos should stay away from mainstream music culture''

I agree with this statement. The reason behind this is that diverse music videos have their own unique concept that only appeals to a niche audience. As for the mainstream music culture would not found diverse music videos appealing and they won't watch the music videos. This is because they tend to follow the eight features that all popular culture music videos do. For the audience that prefer diverse music videos do not want to follow popular culture and they seek for something different that diverse music video offers.


Conclusion:

This research into diverse of music videos helped me understand what makes a diverse music videos appealing, and why a niche audience would watch and be interested in diverse music videos and not follow popular culture.I don't think I'm going to include features of diverse in my music video. This is because I would like my video to appeal to popular culture and appeal to larger audience.